diff --git a/api/integrations/amplitude/amplitude.py b/api/integrations/amplitude/amplitude.py
index 456da87460a3..40c6419bf813 100644
--- a/api/integrations/amplitude/amplitude.py
+++ b/api/integrations/amplitude/amplitude.py
@@ -13,13 +13,11 @@
 
 logger = logging.getLogger(__name__)
 
-AMPLITUDE_API_URL = "https://api.amplitude.com"
-
 
 class AmplitudeWrapper(AbstractBaseIdentityIntegrationWrapper):
     def __init__(self, config: AmplitudeConfiguration):
         self.api_key = config.api_key
-        self.url = f"{AMPLITUDE_API_URL}/identify"
+        self.url = f"{config.base_url}/identify"
 
     def _identify_user(self, user_data: dict) -> None:
         payload = {"api_key": self.api_key, "identification": json.dumps([user_data])}
diff --git a/api/integrations/amplitude/constants.py b/api/integrations/amplitude/constants.py
new file mode 100644
index 000000000000..f64216114617
--- /dev/null
+++ b/api/integrations/amplitude/constants.py
@@ -0,0 +1 @@
+DEFAULT_AMPLITUDE_API_URL = "https://api2.amplitude.com"
diff --git a/api/integrations/amplitude/migrations/0006_add_default_base_url.py b/api/integrations/amplitude/migrations/0006_add_default_base_url.py
new file mode 100644
index 000000000000..2f808470c73c
--- /dev/null
+++ b/api/integrations/amplitude/migrations/0006_add_default_base_url.py
@@ -0,0 +1,34 @@
+# Generated by Django 3.2.20 on 2023-07-27 13:04
+
+from django.db import migrations, models
+from django.db.models import Q
+
+
+def add_default_base_url(apps, schema_editor):
+    amplitude_configuration_model = apps.get_model(
+        "amplitude", "AmplitudeConfiguration"
+    )
+
+    # Note that we're updating the existing items to point to
+    # api.amplitude.com (rather than api2) to maintain existing
+    # behaviour for these integrations.
+    amplitude_configuration_model.objects.filter(
+        Q(base_url__isnull=True) | Q(base_url="")
+    ).update(base_url="https://api.amplitude.com")
+
+
+class Migration(migrations.Migration):
+    dependencies = [
+        ("amplitude", "0005_amplitudeconfiguration_deleted_at"),
+    ]
+
+    operations = [
+        migrations.RunPython(
+            add_default_base_url, reverse_code=migrations.RunPython.noop
+        ),
+        migrations.AlterField(
+            model_name="amplitudeconfiguration",
+            name="base_url",
+            field=models.URLField(default="https://api2.amplitude.com"),
+        ),
+    ]
diff --git a/api/integrations/amplitude/models.py b/api/integrations/amplitude/models.py
index 90e0864ed668..d9745c156b2c 100644
--- a/api/integrations/amplitude/models.py
+++ b/api/integrations/amplitude/models.py
@@ -1,10 +1,12 @@
 from django.db import models
 
 from environments.models import Environment
+from integrations.amplitude.constants import DEFAULT_AMPLITUDE_API_URL
 from integrations.common.models import EnvironmentIntegrationModel
 
 
 class AmplitudeConfiguration(EnvironmentIntegrationModel):
+    base_url = models.URLField(default=DEFAULT_AMPLITUDE_API_URL)
     environment = models.OneToOneField(
         Environment, related_name="amplitude_config", on_delete=models.CASCADE
     )
diff --git a/api/integrations/amplitude/serializers.py b/api/integrations/amplitude/serializers.py
index d48836475fb9..4562de29aeeb 100644
--- a/api/integrations/amplitude/serializers.py
+++ b/api/integrations/amplitude/serializers.py
@@ -7,4 +7,4 @@
 class AmplitudeConfigurationSerializer(BaseEnvironmentIntegrationModelSerializer):
     class Meta:
         model = AmplitudeConfiguration
-        fields = ("id", "api_key")
+        fields = ("id", "api_key", "base_url")
diff --git a/api/tests/unit/integrations/amplitude/test_unit_amplitude.py b/api/tests/unit/integrations/amplitude/test_unit_amplitude.py
index e12122640582..e9d885c010a1 100644
--- a/api/tests/unit/integrations/amplitude/test_unit_amplitude.py
+++ b/api/tests/unit/integrations/amplitude/test_unit_amplitude.py
@@ -3,10 +3,8 @@
 from environments.identities.models import Identity
 from environments.models import Environment
 from features.models import FeatureState
-from integrations.amplitude.amplitude import (
-    AMPLITUDE_API_URL,
-    AmplitudeWrapper,
-)
+from integrations.amplitude.amplitude import AmplitudeWrapper
+from integrations.amplitude.constants import DEFAULT_AMPLITUDE_API_URL
 from integrations.amplitude.models import AmplitudeConfiguration
 
 
@@ -18,10 +16,22 @@ def test_amplitude_initialized_correctly():
     amplitude_wrapper = AmplitudeWrapper(config)
 
     # Then
-    expected_url = f"{AMPLITUDE_API_URL}/identify"
+    expected_url = f"{DEFAULT_AMPLITUDE_API_URL}/identify"
     assert amplitude_wrapper.url == expected_url
 
 
+def test_amplitude_initialized_correctly_with_custom_base_url():
+    # Given
+    base_url = "https://api.eu.amplitude.com"
+    config = AmplitudeConfiguration(api_key="123key", base_url=base_url)
+
+    # When initialized
+    amplitude_wrapper = AmplitudeWrapper(config)
+
+    # Then
+    assert amplitude_wrapper.url == f"{base_url}/identify"
+
+
 @pytest.mark.django_db
 def test_amplitude_when_generate_user_data_with_correct_values_then_success(
     environment: Environment,